Following a pronounced two-week long post-Thanksgiving hangover, chain store sales rebounded strongly in the latest week. However, the next six days will ultimately make or break the season for many retailers as the week leading up to Christmas typically accounts for roughly a third of all holiday business.
The ICSC reported that chain store sales rose by the most in nearly 11 years, increasing 3.4% from the prior week, and rose 4.6% over the prior-year period during the week ending Dec 17th, the most since the week ending July 9th. The outsized increase was likely a catch up following the pronounced two‐week lull in early December when sales rose only a modestly‐positive 0.3%.
The ICSC‐Goldman Sachs’ consumer tracking surveys found that the average gift completion rate was 70% through Sunday, compared to 74% in the same week in 2010. And a new survey from Visa revealed 77% of consumers still need to buy holiday gifts this week, with last-minute shoppers set to spend an average of $278 in the final days leading up to Christmas and Hanukkah.
One area that continues to concern us is sales and inventory overhang of cold weather apparel. Weather Trends International said national temperatures over the past week ending Saturday were a whopping 7.8°F warmer than last year and 3.7°F warmer than its long-term average. There has been no respite from the unseasonably warm weather and many chains have been forced to take unusually steep and early markdowns.
For example, Modell’s Sporting Goods: “We bought almost triple the inventory because last year we had sold out on a lot of key items by early December,” CEO Mitchell Modell told The NY Post.
“In our 122-year history, we have never taken prices this deep this early,” Modell added, noting that prices on Columbia Sportswear jackets already were slashed by as much as 50%. Continue reading ‘Tuesday News & Notes: It All Comes Down to This’





