Analysts are giddy over the impossibly strong retail results over the Holiday weekend, which we summarized earlier today. A few caveats though:
Consumers are notoriously unreliable when it comes to estimating their own spending and the unofficial kick-off to the Holiday shopping season is not a very good indicator of how the rest of the period will go. Take the NRF’s report that Thursday-Sunday sales jumped 16.4% to $52.4 billion this year based on a survey sample of 3,826 consumers. This same survey projected that Black Friday weekend sales surged 18.5% in 2008 and consumers said they each spent 7.2% more than the previous year. When all was said and done, total Nov-Dec retail sales that year plunged 4.4%.
Nevertheless, all eyes now turn to “Cyber Monday” results. In case you’re wondering, this is a marketing term created by Shop.org back in 2005 so online-only retailers didn’t feel left out of the Black Friday parade. Shoppers of course have fully embraced the made-up Holiday, as last year’s haul topped $1 billion, which was the largest online selling day of the year. As of noon today, IBM says sales are up about 20% over last year and we wouldn’t be surprised to see total Monday online sales above $1.3 billion.
Just remember, we are still in the early innings and while this past weekend was strong, one-third of all holiday sales are historically made in the week prior to Christmas.
Retail Reads to Start Your Week:
- Walmart’s Black Friday Disaster: Website Crippled, Violence In Stores (TechCrunch)
- IPad-Crazed Toddlers Spur Holiday Sales (Bloomberg)
- Clouds at PacSun: Retailer looking for cash as it loses its cool factor (NY Post)
- Retail Becomes Fastest-Growing Mobile Category (eMarketer)
- 15 Facts About McDonald’s That Will Blow Your Mind (Business Insider)
- Cash-Strapped Americans Largely Swallow Price Hikes During Holidays (Huffington Post)
- Kindle sales quadrupled on Black Friday over last year (Amazon)
- Retailers tap digital tools for seamless shopper experience (Warc)
- India finally opening its $400 billion retail industry to foreign chains (Businessweek)
- Retailers arming staff with in-store mobile devices (WSJ)
- How Smartphones, Price-Check Apps, and Daily Deals Are Changing the Holiday Shopping Experience (Time)
- Black Friday Boom Masks Physical Retailers’ Desperation (Yahoo! Finance)



