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Confidence improved in December as consumers are feeling slightly better about expectations for economic growth and employment. However, the gains are tenuous as personal finances are still being described as “dismal”. The Reuters/University of Michigan Index of Consumer Sentiment rose to 72.5 in December from 67.4 a month ago. While the index sits near the top of its two-year range, it still remains well below the 10-year average and below the 73.5 print we saw in September.

Consumers’ views of their current finances have improved somewhat – 49% reported a worsening financial situation this month compared to 57% a year ago – but just one-in-seven expect any inflation-adjusted income gains during the year ahead. The largest factor in the index improvement was deep discounting on a wide range of household goods by merchants trying to spur holiday sales, which more consumers cited than ever before in the 60-year history of the survey. The Current Conditions Index rose to 78.0 from 68.8 for the month, the highest level since March 2008. Continue reading ‘Consumer Sentiment Improves, But Strong Headwinds Remain’




