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Profile – Sears Holdings Corp.

Sears Holdings is a broadline retailer operating under the Kmart and Sears segments, offering branded and private label merchandise (Kenmore, Craftsman, Die Hard, Lands’ End) including home appliances, consumer electronics, tools, fitness, lawn, and garden equipment, automotive services and products, home fashion products, and apparel, footwear and accessories. As of Jan 28, 2012 the company operated 4,010 total stores including 1,305 Kmart stores across 49 states, Guam, Puerto Rico, and the U.S. Virgin Islands, 867 full-line Sears stores and 1,338 Sears specialty stores across all 50 states, Puerto Rico and Guam, and 122 full-line Sears stores and 378 Sears specialty stores in Canada.

Headquarters Hoffman Estates, Illinois
Sector Department Stores
Primary NAICS Code 452112 – Discount Department Stores
Primary SIC Code 5311 – Department Stores
Fiscal Year 2012 Ends on Feb 2, 2013
2011 Net Sales $ 41.57 Billion
2011 Net Income -$ 3.14 Billion
Store Count* 4,010
Total Store Sq Ft* 277,490,400
Employees* 293,000

*as of 1/28/12




Financial Summary
2011 2010 YoY % Chg 3 YR CAGR 5 YR CAGR
Net Sales (1,000′s) $ 41,567,000 $ 42,664,000 -2.6% -3.3% -4.4%
Same-Store Sales Chg -2.2% -1.3%
Net Income (1,000′s) -$ 3,140,000 $ 133,000 -2,461% N/A N/A
Diluted EPS -$ 29.40 $ 1.19 -2,571% N/A N/A
Store Count 4,010 3,949 1.5% 1.3% 1.6%
Store Sq Ft* (1,000s) 277,490 278,079 -0.2% -1.3% -1.1%
Employees 293,000 306,000 -4.2% -2.7% -3.3%
Advertising Spend (1,000s) $ 1,900,000 $ 2,000,000 -5.0% -3.3% -2.9%

*RetailSails Estimate




Fiscal Year Net Sales by Segment (as % of Total)
2011 2010 2009
Kmart 36.8% 36.5% 36.3%
Sears Domestic 52.1% 52.2% 53.0%
Sears Canada 11.1% 11.2% 10.7%

Sears Holdings - 2011 Net Sales by Segment



Fiscal Year Net Sales by Category (as % of Total)
2011 2010 2009
Total Company
Hardlines 48.5% 49.2% 49.1%
Apparel & Soft Home 29.4% 28.9% 28.4%
Food & Drug 13.8% 13.7% 14.5%
Service & Other 8.3% 8.1% 8.0%
Kmart
Hardlines 31.2% 31.3% 30.1%
Apparel & Soft Home 30.9% 30.8% 29.7%
Food & Drug 37.3% 37.3% 39.6%
Service & Other 0.6% 0.6% 0.5%
Sears Domestic
Hardlines 60.2% 61.5% 61.7%
Apparel & Soft Home 25.3% 24.5% 24.7%
Food & Drug 0.2% 0.2% 0.2%
Service & Other 14.4% 13.9% 13.4%
Sears Canada
Hardlines 51.3% 50.9% 51.2%
Apparel & Soft Home 43.4% 43.5% 42.5%
Service & Other 5.3% 5.6% 6.2%

Sears Holdings - 2011 Net Sales by Category

Hardlines (includes appliances, consumer electronics, lawn and garden, tools and hardware, automotive parts, household goods, toys, housewares and sporting goods)

Apparel & Soft Home (includes women’s, men’s, kids, footwear, jewelry, accessories and soft home)

Food & Drug (includes grocery and household, pharmacy and drugstore)

Service & Other (includes repair, installation and automotive service and extended contract revenue)


Home Appliances accounted for approximately 16% of total company revenues in 2011 & 2010, and 15% of revenues in 2009


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