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Profile – rue21, inc.

rue21 is a specialty apparel retailer in the US, offering an assortment of fashion apparel and accessories for girls and guys, including graphic t-shirts, denim, dresses, shirts, hoodies, belts, jewelry, handbags, footwear, intimate apparel, and other accessories. As of Jan 28, 2012 the company operated 755 stores in 46 US states.

Headquarters Warrendale, Pennsylvania
Sector Clothing & Accessories Stores
Primary NAICS Code 448140 – Family Clothing Stores
Primary SIC Code 5651 – Family Clothing Stores
Fiscal Year 2012 Ends on Feb 2, 2013
2011 Net Sales $ 760.3 Million
2011 Net Income $ 39.0 Million
Store Count* 755
Total Store Sq Ft* 3,708,000
Employees* 9,196

*as of 1/28/12




Financial Summary
2011 2010 YoY % Chg 3 YR CAGR 5 YR CAGR
Net Sales (1,000′s) $ 760,302 $ 634,728 19.8% 24.8% 27.5%
Same-Store Sales Chg 0.4% 2.1%
Operating Income (1,000′s) $ 62,846 $ 49,846 26.1% 41.8% 39.5%
Net Income (1,000′s) $ 38,950 $ 30,244 28.8% 45.5% 37.9%
Diluted EPS $ 1.55 $ 1.21 28.1% 41.3% 33.9%
Store Count 755 638 18.3% 18.9% 22.1%
Store Sq Ft (1,000s) 3,708 2,989 24.1% 23.9% 27.6%
Employees 9,196 7,243 27.0% 23.0% 24.6%
Advertising Spend (1,000s) $ 5,104 $ 3,936 29.7% 28.9% 29.4%

rue21 - Compound Annual Growth Rates



Fiscal Year Net Sales by Category (as % of Total)
2011 2010 2009
Girls Apparel 55.2% 55.9% 56.7%
Girls Accessories 26.4% 25.7% 24.3%
Guys Apparel & Accessories 18.4% 18.4% 19.0%

rue21 - 2011 Net Sales by Category


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