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Profile – Pacific Sunwear of California, Inc.

Pacific Sunwear is a specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle selling casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. As of Oct 29, 2011 the company operated 820 stores, including 121 outlet stores, in all 50 states and Puerto Rico.

Headquarters Anaheim, California
Sector Clothing & Accessories Stores
Primary NAICS Code 448110 – Men’s Clothing Stores
Primary SIC Code 5611 – Men’s & Boys’ Clothing Stores
Fiscal Year 2011 Ends on Jan 28, 2012
2010 Net Sales $ 930.0 Million
2010 E-Commerce Sales $ 47.9 Million
2010 Net Income -$ 97.0 Million
Store Count* 820
Total Store Sq Ft* 3,194,000
Employees** 11,500

*as of 10/29/11   **as of 1/29/11




Financial Summary
2010 2009 YoY % Chg 3 YR CAGR 5 YR CAGR
Net Sales (1,000′s) $ 930,000 $ 1,027,000 -9.4% -10.7% -5.1%
Same-Store Sales Chg -8.0% -20.0%
E-Commerce Sales (1,000′s) $ 47,900 $ 50,900 -5.9% 16.7%
Net Income (1,000′s) -$ 97,000 -$ 70,000 -38.6% N/A N/A
Diluted EPS -$ 1.46 -$ 1.07 -36.4% N/A N/A
Store Count 852 894 -4.7% -3.7% -1.2%
Store Sq Ft (1,000s) 3,312 3,457 -4.2% -3.3% -0.5%
Employees 11,500 11,300 1.8% -10.4% -5.2%
Advertising Spend (1,000s) $ 17,000 $ 14,000 21.4% 0.0% 2.5%
Pvt Label as % of Total Sales 46.0% 48.0%




Fiscal Year Net Sales by Category (as % of Total)
2010 2009 2008
Men’s Apparel 49.0% 45.0% 41.0%
Women’s Apparel 38.0% 43.0% 42.0%
Accessories & Footwear 13.0% 12.0% 17.0%

Pacific Sunwear - 2010 Net Sales by Category


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