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Profile – Blue Nile, Inc.

Blue Nile is an online retailer of high quality diamonds and fine jewelry, offering diamond, gemstone, platinum, gold, pearl and sterling silver jewelry and accessories, as well as settings, wedding bands, earrings, necklaces, pendants, and bracelets, other fine jewelry products and watches.

Headquarters Seattle, Washington
Sector Internet & Catalog Retailers
Primary NAICS Code 448310 – Jewelry Stores
Primary SIC Code 5944 – Jewelry Stores
Fiscal Year 2012 Ends on Dec 30, 2012
2011 Net Sales $ 348.0 Million
2011 Net Income $ 11.4 Million
Employees* 212

*as of 1/1/12




Financial Summary
2011 2010 YoY % Chg 3 YR CAGR 5 YR CAGR
Net Sales (1,000′s) $ 348,013 $ 332,889 4.5% 5.6% 6.7%
YoY % Chg 4.5% 10.2%
Operating Income (1,000′s) $ 16,919 $ 21,286 -20.5% 1.9% 0.4%
Net Income (1,000′s) $ 11,350 $ 14,142 -19.7% -0.8% -2.8%
Diluted EPS $ 0.77 $ 0.94 -18.1% 0.9% 0.3%
Employees 212 193 9.8% 5.6% 5.7%
Advertising Spend (1,000s) $ 16,900 $ 14,500 16.6% 10.9% 11.7%

Blue Nile - Compound Annual Growth Rates



Fiscal Year Net Sales by Geographical Region (as % of Total)
2011 2010 2009
United States 83.9% 87.0% 89.0%
International 16.1% 13.0% 11.0%

Blue Nile - 2011 Net Sales by Geographical Region



Fiscal Year Net Sales by Category (as % of Total)
2011 2010 2009
Engagement 66.4% 67.5% 69.5%
Non-Engagement 33.6% 32.5% 30.5%

Blue Nile - 2011 Net Sales by Category


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