| Profile | Quarterly Data | Annual Data |
| Blue Nile – Links |
| Investor Relations |
| Homepage |
| Youtube |
| Profile – Blue Nile, Inc. | |
|---|---|
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Blue Nile is an online retailer of high quality diamonds and fine jewelry, offering diamond, gemstone, platinum, gold, pearl and sterling silver jewelry and accessories, as well as settings, wedding bands, earrings, necklaces, pendants, and bracelets, other fine jewelry products and watches. |
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| Headquarters | Seattle, Washington |
| Sector | Internet & Catalog Retailers |
| Primary NAICS Code | 448310 – Jewelry Stores |
| Primary SIC Code | 5944 – Jewelry Stores |
| Fiscal Year 2012 Ends on | Dec 30, 2012 |
| 2011 Net Sales | $ 348.0 Million |
| 2011 Net Income | $ 11.4 Million |
| Employees* | 212 |
|
*as of 1/1/12 |
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| 2011 | 2010 | YoY % Chg | 3 YR CAGR | 5 YR CAGR | |
|---|---|---|---|---|---|
| Net Sales (1,000′s) | $ 348,013 | $ 332,889 | 4.5% | 5.6% | 6.7% |
| YoY % Chg | 4.5% | 10.2% | |||
| Operating Income (1,000′s) | $ 16,919 | $ 21,286 | -20.5% | 1.9% | 0.4% |
| Net Income (1,000′s) | $ 11,350 | $ 14,142 | -19.7% | -0.8% | -2.8% |
| Diluted EPS | $ 0.77 | $ 0.94 | -18.1% | 0.9% | 0.3% |
| Employees | 212 | 193 | 9.8% | 5.6% | 5.7% |
| Advertising Spend (1,000s) | $ 16,900 | $ 14,500 | 16.6% | 10.9% | 11.7% |

| 2011 | 2010 | 2009 | |
|---|---|---|---|
| United States | 83.9% | 87.0% | 89.0% |
| International | 16.1% | 13.0% | 11.0% |

| 2011 | 2010 | 2009 | |
|---|---|---|---|
| Engagement | 66.4% | 67.5% | 69.5% |
| Non-Engagement | 33.6% | 32.5% | 30.5% |
