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Profile – McDonald’s Corp.

McDonald’s franchises and operates fast-food restaurants worldwide, offering various food items, soft drinks, coffee, and other beverages. As of Mar 31, 2010 there were 32,488 total restaurants across 117 countries in operation systemwide, including 6,241 company-operated, 22,227 franchised & licensed, and 4,020 affiliated restaurants.

Headquarters Oak Brook, Illinois
Sector Quick Service Restaurants
Primary NAICS Code 722211 – Limited-Service Restaurants
Primary SIC Code 5812 – Eating Places
Fiscal Year 2010 Ends on Dec 31, 2010
2009 Systemwide Sales $ 72.39 Billion
2009 Revenue $ 22.7 Billion
2009 Net Income $ 4.6 Billion
Restaurant Count* 32,488
Employees** 385,000

*as of 3/31/10*   **as of 12/31/09




Financial Summary
2009 2008 YoY % Chg 3 YR CAGR 5 YR CAGR
Systemwide Sales (1,000′s) $ 72,386,400 $ 70,693,100 2.4% 8.4% 7.6%
Same-Store Sales Chg 3.8% 6.9%
Total Revenue (1,000′s) $ 22,744,700 $ 23,522,400 -3.3% 2.9% 4.9%
Net Income (1,000′s) $ 4,551,000 $ 4,313,200 5.5% 8.7% 14.8%
Diluted EPS $ 4.11 $ 3.76 9.3% 13.6% 19.3%
Total Restaurants 32,478 31,967 1.6% 1.5% 1.3%
Employees 385,000 400,000 -3.8% -6.1% -2.5%
Advertising Spend (1,000s) $ 745,500 $ 782,600 -4.7% -1.0% 0.9%

McDonald's - Compound Annual Growth Rates



Fiscal Year Revenue by Segment (as % of Total)
2009 2008 2007
US 34.9% 34.3% 34.7%
Europe 40.8% 42.2% 39.2%
APMEA* 19.1% 18.0% 15.8%
Other & Corporate 5.2% 5.5% 10.3%

McDonald's - 2009 Revenue by Segment


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