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Quarterly Earnings Summary – Q1 12

Limited Brands reported net income of $124.6 million ($0.41 Diluted EPS) for the first quarter ended Apr 28, a 25% decrease over the year-ago period. Excluding certain significant items, adjusted net income fell 4%, adjusted operating income increased 10% and adjusted EPS rose 2%. Net sales declined 2.8% to $2.154 billion, while same-store sales rose 7%, the 10th straight gain after 9 consecutive quarterly declines. Total sales were negatively impacted by the sale of the third party apparel sourcing business in the beginning of November 2011 – excluding this effect, net sales would have increased 7.5%. Same-store sales by segment for the quarter were: Victoria’s Secret stores +9%, La Senza -1%, Bath & Body Works +6%, and direct-to-consumer increased 4.0% to $382.0 million.The company currently expects fiscal 2012 earnings per share to be between $2.63 and $2.83, including earnings per share between $0.40 and $0.45 in the second quarter, and a February comparable store sales increase in the mid to high-single digit range, versus its previous estimate of up low single digits.

Limited Brands - Quarterly Sales Growth

Net Sales (1,000′s) YoY % Chg Same-Store Sales Chg
Q1 12 $ 2,153,784 -2.9% 7.0%
Q4 11 $ 3,515,426 1.7% 7.0%
Q3 11 $ 2,173,420 9.6% 9.0%
Q2 11 $ 2,458,135 9.6% 12.0%
Q1 11 $ 2,217,017 14.8% 15.0%
Q3 10 $ 1,983,372 11.6% 10.0%
Q2 10 $ 2,242,510 8.5% 7.0%
Q1 10 $ 1,931,536 12.0% 10.0%
Q4 09 $ 3,063,352 2.4% 1.0%
Q3 09 $ 1,777,289 -3.5% -2.0%
Q2 09 $ 2,066,610 -9.5% -9.0%
Q1 09 $ 1,725,237 -10.4% -7.0%
Q4 08 $ 2,991,102 -8.7% -10.0%
Q3 08 $ 1,842,184 -4.2% -7.0%
Q2 08 $ 2,284,314 -12.9% -7.0%
Q1 08 $ 1,925,081 -16.7% -8.0%
Q4 07 $ 3,276,181 -18.6% -8.0%
Q3 07 $ 1,923,104 -9.1% -3.0%
Q2 07 $ 2,624,077 6.9% 2.0%
Q1 07 $ 2,310,843 11.3% 4.0%
Q4 06 $ 4,024,702 13.6% 8.0%
Q3 06 $ 2,114,954 11.8% 10.0%
Q2 06 $ 2,453,852 7.1% 5.0%
Q1 06 $ 2,077,091 5.2% 5.0%





Limited Brands - Quarterly Same-Store Sales by Segment

Bath & Body Works VS Stores VS Direct La Senza
Q1 12 6.0% 9.0% 4.0% -1.0%
Q4 11 3.0% 12.0% 3.0% -3.0%
Q3 11 9.0% 13.0% 8.0% -4.0%
Q2 11 4.0% 12.0% 0.0% 1.0%
Q1 11 11.0% 19.0% 5.0% -4.0%
Q4 10 6.0% 15.0% 9.0% -5.0%
Q3 10 6.0% 14.0% 3.0% 1.0%
Q2 10 0.0% 13.0% 9.0% 0.0%
Q1 10 7.0% 12.0% 10.0% 3.0%
Q4 09 2.0% 0.0% 3.0% -4.0%
Q3 09 2.0% -4.0% -8.0% -6.0%
Q2 09 -5.0% -12.0% -15.0% -11.0%
Q1 09 -3.0% -10.0% -17.0% -14.0%
Q4 08 -11.0% -10.0% 4.0% -10.0%
Q3 08 -7.0% -8.0% 20.0% -5.0%
Q2 08 -8.0% -7.0% 7.0% 4.0%
Q1 08 -11.0% -6.0% 11.0% 0.0%
Q4 07 -8.0% -8.0% -12.0% -3.0%
Q3 07 -3.0% -4.0% -7.0% -2.0%
Q2 07 -4.0% 4.0% 9.0% 3.0%
Q1 07 5.0% 2.0% 9.0% 5.0%
Q4 06 9.0% 10.0% 18.0% N/A
Q3 06 15.0% 17.0% 20.0% N/A
Q2 06 11.0% 11.0% 14.0% N/A
Q1 06 4.0% 8.0% 10.0% N/A




Quarterly Earnings Data
Net Income (1,000′s) YoY % Chg Diluted EPS YoY % Chg
Q1 12 $ 124,558 -24.6% $ 0.41 -18.0%
Q4 11 $ 359,441 -20.5% $ 1.17 -14.0%
Q3 11 $ 94,277 53.7% $ 0.31 72.2%
Q2 11 $ 231,194 29.4% $ 0.73 35.2%
Q1 11 $ 165,171 46.8% $ 0.50 47.1%
Q3 10 $ 61,327 312.9% $ 0.18 260.0%
Q2 10 $ 178,667 140.4% $ 0.54 134.8%
Q1 10 $ 112,500 4,225% $ 0.34 3,300%
Q4 09 $ 356,108 2,111% $ 1.08 2,060%
Q3 09 $ 14,854 256.4% $ 0.05 400.0%
Q2 09 $ 74,317 -27.2% $ 0.23 -23.3%
Q1 09 $ 2,601 -97.3% $ 0.01 -96.4%
Q4 08 $ 16,106 -95.9% $ 0.05 -95.5%
Q3 08 $ 4,168 -65.7% $ 0.01 -66.7%
Q2 08 $ 102,044 -61.4% $ 0.30 -55.2%
Q1 08 $ 97,781 84.7% $ 0.28 115.4%
Q4 07 $ 388,556 -11.6% $ 1.10 1.9%
Q3 07 $ 12,135 -48.4% $ 0.03 -50.0%
Q2 07 $ 264,353 133.8% $ 0.67 139.3%
Q1 07 $ 52,928 -46.7% $ 0.13 -48.0%
Q4 06 $ 439,778 -15.3% $ 1.08 -15.6%
Q3 06 $ 23,508 3,542% $ 0.06 N/A
Q2 06 $ 113,079 38.7% $ 0.28 40.0%
Q1 06 $ 99,380 19.4% $ 0.25 25.0%





Limited Brands - Quarterly Chg in Gross Margins

Gross Profit (1000′s) Gross Margin YoY Chg (bps)
Q1 12 $ 901,963 41.9% 391
Q4 11 $ 1,527,657 43.5% 165
Q3 11 $ 785,277 36.1% 12
Q2 11 $ 902,098 36.7% 203
Q1 11 $ 841,728 38.0% 202
Q3 10 $ 714,291 36.0% 435
Q2 10 $ 777,487 34.7% 235
Q1 10 $ 694,258 35.9% 416
Q4 09 $ 1,248,978 40.8% 651
Q3 09 $ 562,748 31.7% 17
Q2 09 $ 668,009 32.3% -96
Q1 09 $ 548,356 31.8% -152
Q4 08 $ 1,024,660 34.3% -532
Q3 08 $ 580,244 31.5% -6
Q2 08 $ 760,375 33.3% 238
Q1 08 $ 641,118 33.3% -109
Q4 07 $ 1,296,684 39.6% -48
Q3 07 $ 606,877 31.6% -435
Q2 07 $ 811,021 30.9% -386
Q1 07 $ 794,758 34.4% -358
Q4 06 $ 1,612,245 40.1% -71
Q3 06 $ 759,357 35.9% 383
Q2 06 $ 853,135 34.8% 226
Q1 06 $ 788,775 38.0% 331





Limited Brands - Quarterly Chg in Operating Margins

Oper Profit (1000′s) Operating Margin YoY Chg (bps)
Q1 12 $ 293,227 13.6% 383
Q4 11 $ 641,136 18.2% -241
Q3 11 $ 186,102 8.6% 105
Q2 11 $ 193,533 7.9% -267
Q1 11 $ 216,823 9.8% 20
Q3 10 $ 149,098 7.5% 420
Q2 10 $ 236,457 10.5% 289
Q1 10 $ 184,976 9.6% 580
Q4 09 $ 585,545 19.1% 1,399
Q3 09 $ 58,885 3.3% 108
Q2 09 $ 158,084 7.6% -46
Q1 09 $ 65,212 3.8% -710
Q4 08 $ 153,135 5.1% -1,385
Q3 08 $ 41,216 2.2% -94
Q2 08 $ 185,159 8.1% -405
Q1 08 $ 209,399 10.9% 618
Q4 07 $ 621,444 19.0% 91
Q3 07 $ 61,084 3.2% 3
Q2 07 $ 318,903 12.2% 413
Q1 07 $ 108,525 4.7% -426
Q4 06 $ 726,820 18.1% -153
Q3 06 $ 66,539 3.1% 207
Q2 06 $ 196,780 8.0% 133
Q1 06 $ 185,946 9.0% 295

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