| Profile | Monthly Data | Quarterly Data | Annual Data |
| Profile – Limited Brands, Inc. | |
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Limited Brands is a specialty retailer of women’s intimate, apparel, beauty, personal care products, and accessories. Brands include Victoria’s Secret, Bath & Body Works, La Senza, Henri Bendel, and White Barn Candle Company. As of April 28, 2012 the company operated 2,899 stores in the US & Canada, with 1,030 Victoria’s Secret stores, 1,651 Bath & Body Works stores, 199 La Senza stores, and 19 Henri Bendel stores. |
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| Headquarters | Columbus, Ohio |
| Sector | Clothing & Accessories Stores |
| Primary NAICS Code | 448120 – Women’s Clothing Stores |
| Primary SIC Code | 5621 – Women’s Clothing Stores |
| Fiscal Year 2012 Ends on | Feb 2, 2013 |
| 2011 Net Sales | $ 10.36 Billion |
| 2011 DTC Sales | $ 1.74 Billion |
| 2011 Net Income | $ 850.0 Million |
| Store Count* | 2,899 |
| Total Selling Sq Ft** | 10,935,000 |
| Employees** | 97,000 |
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*as of 4/28/12 **as of 1/28/12 |
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| 2011 | 2010 | YoY % Chg | 3 YR CAGR | 5 YR CAGR | |
| Net Sales (1,000′s) | $ 10,364,000 | $ 9,613,000 | 7.8% | 4.6% | -0.6% |
| Same-Store Sales Chg | 14.0% | 14.0% | |||
| DTC Sales (1,000′s)* | $ 1,737,000 | $ 1,641,000 | 5.9% | 2.4% | 3.4% |
| Operating Income (1,000′s) | $ 1,238,000 | $ 1,284,000 | -3.6% | 28.1% | 1.0% |
| Net Income (1,000′s) | $ 850,000 | $ 805,000 | 5.6% | 56.9% | 4.7% |
| Diluted EPS | $ 2.70 | $ 2.42 | 11.6% | 60.5% | 10.0% |
| Store Count | 2,941 | 2,968 | -0.9% | -0.8% | -4.8% |
| Selling Sq Ft (1,000s) | 10,935 | 10,974 | -0.4% | 0.1% | -7.0% |
| Employees | 97,000 | 96,500 | 0.5% | 2.2% | -5.0% |
| Advertising Spend (1,000s) | $ 474,000 | $ 473,000 | 0.2% | -1.9% | -4.4% |
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*includes catalog & internet sales |
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| 2011 | 2010 | 2009 | |
| VS Stores | 44.0% | 41.8% | 40.5% |
| VS Direct | 15.0% | 15.6% | 16.1% |
| Bath & Body Works | 25.8% | 26.2% | 27.6% |
| La Senza | 4.0% | 4.1% | 4.9% |
| Other* | 11.1% | 12.3% | 10.9% |
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*Other includes Corporate, Mast Global, Henri Bendel and international operations excluding La Senza |
