| Profile & Summary | Monthly Data | Quarterly Data | Annual Data |
| Limited Brands – Links |
| Homepage |
| Investor Relations |
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| Profile – Limited Brands, Inc. | |
|---|---|
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Limited Brands is a specialty retailer of women’s intimate, apparel, beauty, personal care products, and accessories. Brands include Victoria’s Secret, Bath & Body Works, La Senza, Henri Bendel, and White Barn Candle Company. As of Jan 30, 2010 the company operated 2,971 stores in the US & Canada, with 1,044 Victoria’s Secret stores, 1,658 Bath & Body Works stores, 258 La Senza stores, and 11 Henri Bendel stores. |
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| Headquarters | Columbus, Ohio |
| Sector | Clothing & Accessories Stores |
| Primary NAICS Code | 448120 – Women’s Clothing Stores |
| Primary SIC Code | 5621 – Women’s Clothing Stores |
| Fiscal Year 2010 Ends on | Jan 29, 2011 |
| 2009 Net Sales | $ 8.63 Billion |
| 2009 DTC Sales | $ 1.5 Billion |
| 2009 Net Income | $ 448.0 Million |
| Store Count* | 2,971 |
| Total Selling Sq Ft* | 10,934,000 |
| Employees* | 92,100 |
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*as of 1/30/10 |
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| 2009 | 2008 | YoY % Chg | 3 YR CAGR | 5 YR CAGR | |
|---|---|---|---|---|---|
| Net Sales (1,000′s) | $ 8,632,000 | $ 9,043,000 | -4.5% | -6.8% | -1.7% |
| Same-Store Sales Chg | -4.0% | -9.0% | |||
| DTC Sales (1,000′s)* | $ 1,496,000 | $ 1,619,000 | -7.6% | 0.6% | 6.0% |
| Net Income (1,000′s) | $ 448,000 | $ 220,000 | 103.6% | -12.8% | -8.7% |
| Diluted EPS | $ 1.37 | $ 0.65 | 109.9% | -6.5% | -1.4% |
| Store Count | 2,971 | 3,014 | -1.4% | -7.6% | -4.7% |
| Selling Sq Ft (1,000s) | 10,934 | 10,898 | 0.3% | -11.4% | -7.1% |
| Employees | 92,100 | 90,900 | 1.3% | -9.8% | -4.4% |
| Advertising Spend (1,000s) | $ 459,000 | $ 502,000 | -8.6% | -8.2% | -1.4% |
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*includes catalog & internet sales; growth rates reflect divested brands including Express, Limited, and New York & Company |
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| 2009 | 2008 | 2007 | |
|---|---|---|---|
| VS Stores | 40.5% | 39.7% | 36.7% |
| VS Direct | 16.1% | 16.8% | 13.8% |
| Bath & Body Works | 27.6% | 26.3% | 24.6% |
| La Senza | 4.9% | 5.4% | 4.8% |
| Other | 10.9% | 11.8% | 20.1% |
