| Profile & Summary | Monthly Data | Quarterly Data | Annual Data |
| Limited Brands – Links |
| Homepage |
| Investor Relations |
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| B&BW Facebook |
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| Profile – Limited Brands, Inc. | |
|---|---|
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Limited Brands is a specialty retailer of women’s intimate, apparel, beauty, personal care products, and accessories. Brands include Victoria’s Secret, Bath & Body Works, La Senza, Henri Bendel, and White Barn Candle Company. As of Jan 30, 2010 the company operated 2,971 stores in the US & Canada, with 1,044 Victoria’s Secret stores, 1,658 Bath & Body Works stores, 258 La Senza stores, and 11 Henri Bendel stores. |
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| Headquarters | Columbus, Ohio |
| Sector | Clothing & Accessories Stores |
| Primary NAICS Code | 448120 – Women’s Clothing Stores |
| Primary SIC Code | 5621 – Women’s Clothing Stores |
| Fiscal Year 2009 Ends on | Jan 30, 2010 |
| 2008 Net Sales | $ 9.04 Billion |
| 2008 DTC Sales | $ 1.6 Billion |
| 2008 Net Income | $ 220.0 Million |
| Store Count* | 2,971 |
| Total Selling Sq Ft** | 10,898,000 |
| Employees** | 90,900 |
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*as of 1/30/10 **as of 1/31/09 |
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| 2008 | 2007 | YoY % Chg | 3 YR CAGR | 5 YR CAGR | |
|---|---|---|---|---|---|
| Net Sales (1,000’s) | $ 9,043,000 | $ 10,134,000 | -10.8% | -2.3% | 0.2% |
| Same-Store Sales Chg | -9.0% | -2.0% | |||
| DTC Sales (1,000’s)* | $ 1,619,000 | $ 1,476,000 | 9.7% | 9.3% | 10.2% |
| Net Income (1,000’s) | $ 220,000 | $ 718,000 | -69.4% | -31.5% | -21.0% |
| Diluted EPS | $ 0.65 | $ 1.89 | -65.4% | -26.8% | -13.7% |
| Store Count | 3,014 | 2,926 | 3.0% | -5.7% | -5.1% |
| Selling Sq Ft (1,000s) | 10,898 | 10,310 | 5.7% | -10.8% | -7.4% |
| Employees | 90,900 | 97,500 | -6.8% | -6.2% | -3.9% |
| Advertising Spend (1,000s) | $ 502,000 | $ 507,000 | -1.0% | -1.0% | 1.3% |
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*includes catalog & internet sales; growth rates reflect divested brands including Express, Limited, and New York & Company |
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| 2008 | 2007 | 2006 | |
|---|---|---|---|
| VS Stores | 39.7% | 36.7% | 34.7% |
| VS Direct | 16.8% | 13.8% | 13.3% |
| Bath & Body Works | 26.3% | 24.6% | 24.0% |
| La Senza | 5.4% | 4.8% | 0.2% |
| Other | 11.8% | 20.1% | 27.9% |
