JC Penney reported a decrease of 2.3% in net sales and a slight 0.3% increase in same-store sales during December, compared to a 3.7% gain in the same period last year. For the month, children’s apparel and women’s accessories were the top performing merchandise divisions. While overall sales and traffic were softer than anticipated, the company noted better trends in its stores during the week leading up to Christmas and increases in traffic and orders on jcp.com during the key holiday shopping periods of the week after Thanksgiving and the week before Christmas. Total holiday season (November-December) sales declined 3.7% to $4.624 billion and comparable store sales fell 0.6% compared to a 5.7% gain in 2010. Due to the softer sales performance during the first two months of the quarter, comparable store sales for the fourth quarter will be down slightly to last year. Earnings before one-time items are now expected to be in the range of $0.65 to $0.70 per share on a non-GAAP basis, reflecting lower sales and higher markdown activity than anticipated throughout the quarter. This compares to previous guidance of $1.05 to $1.15 per share. The company announced that it will discontinue reporting sales on a monthly basis after December 2011.