JC Penney

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Profile – J.C. Penney Company, Inc.
J.C. Penney is a department store retailer of family apparel and footwear, accessories, fine and fashion jewelry, beauty products, and home furnishings. As of Jan 28, 2012 the company operated 1,102 department stores throughout the United States and Puerto Rico, 10 The Foundry Big & Tall Supply Co. stores in Kansas, Missouri and Texas, and jcp.com.

Headquarters	Plano, Texas
Sector	Department Stores
Primary NAICS Code	45211 – Department Stores
Primary SIC Code	5311 – Department Stores
Fiscal Year 2012 Ends on	Feb 2, 2013
2011 Net Sales	$ 17.26 Billion
2011 E-Commerce Sales	$ 1.52 Billion
2011 Net Income	-$ 152.0 Million
Store Count*	1,112
Total Store Sq Ft*	111,200,000
Employees*	159,000

*as of 1/28/12

Financial Summary
	2011	2010	YoY % Chg	3 YR CAGR	5 YR CAGR
Net Sales (1,000′s)	$ 17,260,000	$ 17,758,000	-2.8%	-2.3%	-2.8%
Same-Store Sales Chg	0.2%	2.5%
E-Commerce Sales (1,000s)	$ 1,523,000	$ 1,526,000	-0.2%	1.3%	3.3%
Net Income (1,000′s)	-$ 152,000	$ 389,000	-139.1%	N/A	N/A
Diluted EPS	-$ 0.70	$ 1.63	-142.9%	N/A	N/A
Store Count	1,112	1,106	0.5%	0.6%	1.5%
Store Sq Ft (1,000s)	111,200	111,600	-0.4%	0.4%	1.5%
Employees	159,000	156,000	1.9%	2.7%	0.5%
Advertising Spend (1,000s)	$ 1,039,000	$ 1,172,000	-11.3%	-7.7%	-4.6%
Pvt Label as % of Total Sales	55.0%	55.0%