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Profile – J.C. Penney Company, Inc.

J.C. Penney is a department store retailer of family apparel and footwear, accessories, fine and fashion jewelry, beauty products, and home furnishings. As of Apr 3, 2010 the company operated 1,110 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business.

Headquarters Plano, Texas
Sector Department Stores
Primary NAICS Code 45211 – Department Stores
Primary SIC Code 5311 – Department Stores
Fiscal Year 2010 Ends on Jan 29, 2011
2009 Net Sales $ 17.6 Billion
2009 E-Commerce Sales $ 1.5 Billion
2009 Net Income $ 249.0 Million
Store Count* 1,110
Total Store Sq Ft** 117,700,000
Employees** 154,000

*as of 4/3/10     **as of 1/30/10




Financial Summary
2009 2008 YoY % Chg 3 YR CAGR 5 YR CAGR
Net Sales (1,000′s) $ 17,556,000 $ 18,486,000 -5.0% -4.1% -0.6%
Same-Store Sales Chg -6.3% -8.5%
E-Commerce Sales (1,000s) $ 1,500,000 $ 1,500,000 0.0% 5.1% 13.1%
Net Income* (1,000′s) $ 249,000 $ 567,000 -56.1% -39.7% -17.6%
Diluted EPS* $ 1.07 $ 2.54 -57.9% -39.7% -13.4%
Store Count 1,108 1,093 1.4% 2.4% 1.7%
Store Sq Ft (1,000s) 117,700 109,900 7.1% 4.5% 3.0%
Employees 154,000 147,000 4.8% -0.2% 0.4%
Advertising Spend (1,000s) $ 1,167,000 $ 1,314,000 -11.2% -4.0% -0.9%
Pvt Label as % of Total Sales 54.0% 52.0%

*from continuing operations

JC Penney - Compound Annual Growth Rates



Fiscal Year Net Sales by Category (as % of Total)
2009 2008 2007
Women’s Apparel 24.0% 24.0% 23.0%
Home 19.0% 20.0% 21.0%
Men’s Apparel & Accessories 19.0% 19.0% 20.0%
Children’s Apparel 11.0% 11.0% 11.0%
Women’s Accessories 11.0% 10.0% 9.0%
Family Footwear 7.0% 6.0% 6.0%
Fine Jewelry 4.0% 5.0% 5.0%
Services & Other 5.0% 5.0% 5.0%

JC Penney - 2009 Net Sales by Category


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