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Profile – J.C. Penney Company, Inc.

J.C. Penney is a department store retailer of family apparel and footwear, accessories, fine and fashion jewelry, beauty products, and home furnishings. As of Jan 30, 2010 the company operated 1,109 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation’s largest general merchandise catalog business.

Headquarters Plano, Texas
Sector Department Stores
Primary NAICS Code 45211 – Department Stores
Primary SIC Code 5311 – Department Stores
Fiscal Year 2009 Ends on Jan 30, 2010
2008 Net Sales $ 18.5 Billion
2008 E-Commerce Sales $ 1.5 Billion
2008 Net Income $ 567.0 Million
Store Count* 1,109
Total Store Sq Ft** 109,900,000
Employees** 147,000

*as of 1/30/10     **as of 1/31/09




Financial Summary
2008 2007 YoY % Chg 3 YR CAGR 5 YR CAGR
Net Sales (1,000’s) $ 18,486,000 $ 19,860,000 -6.9% -0.5% 1.1%
Same-Store Sales Chg -8.5% 0.0%
E-Commerce Sales (1,000s) $ 1,500,000 $ 1,500,000 0.0% 13.1% 19.4%
Net Income* (1,000’s) $ 567,000 $ 1,105,000 -48.7% -16.6% 9.5%
Diluted EPS* $ 2.54 $ 4.90 -48.2% -12.8% 16.2%
Store Count 1,093 1,067 2.4% 2.4% 1.4%
Store Sq Ft (1,000s) 109,900 106,600 3.1% 2.7% 1.7%
Employees 147,000 155,000 -5.2% -0.9% 0.0%
Advertising Spend (1,000s) $ 1,314,000 $ 1,316,000 -0.2% 2.8% 2.4%
Pvt Label as % of Total Sales 52.0% 49.0%

*from continuing operations

JC Penney - Compound Annual Growth Rates



Fiscal Year Net Sales by Category (as % of Total)
2008 2007 2006
Women’s Apparel 24.0% 23.0% 22.0%
Home 20.0% 21.0% 22.0%
Men’s Apparel & Accessories 19.0% 20.0% 20.0%
Children’s Apparel 11.0% 11.0% 11.0%
Women’s Accessories 10.0% 9.0% 10.0%
Family Footwear 6.0% 6.0% 6.0%
Fine Jewelry 5.0% 5.0% 5.0%
Services & Other 5.0% 5.0% 4.0%

JC Penney - 2008 Net Sales by Category


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