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Profile – Cabela’s, Inc.

Cabela’s is a specialty retailer and direct marketer of merchandise and equipment for hunting, fishing, marine use, and camping, as well as casual and outdoor apparel and footwear, optics, vehicle accessories, gifts and home furnishings, and furniture restoration related merchandise. As of Mar 31, 2012, the company operated 34 stores in 24 U.S. states and 2 in Canada, as well as selling directly to customers through catalogs and the internet.

Headquarters Sidney, Nebraska
Sector Sporting Goods Stores
Primary NAICS Code 451110 – Sporting Goods Stores
Primary SIC Code 5941 – Sporting Goods Stores & Bicycle Shops
Fiscal Year 2012 Ends on Dec 29, 2012
2011 Revenue $ 2.81 Billion
2011 Direct Sales $ 956.8 Million
2011 Net Income $ 231.5 Million
Store Count* 36
Total Store Sq Ft* 4,872,000
Employees** 14,800

*as of 3/31/12   **as of 12/31/11




Financial Summary
2011 2010 YoY % Chg 3 YR CAGR 5 YR CAGR
Revenue (1,000′s) $ 2,811,166 $ 2,663,242 5.6% 3.3% 6.4%
Same-Store Sales Chg 2.8% 1.6%
Direct Sales* (1,000s) $ 956,834 $ 999,771 -4.3% -4.4% -2.5%
Operating Income (1,000′s) $ 231,548 $ 186,762 24.0% 18.0% 10.0%
Net Income (1,000′s) $ 142,620 $ 112,159 27.2% 23.1% 10.7%
Diluted EPS $ 2.00 $ 1.62 23.5% 20.6% 9.2%
Store Count 34 31 9.7% 5.4% 13.6%
Store Sq Ft (1,000s) 4,682 4,409 6.2% 3.3% 11.6%
Employees 14,800 13,700 8.0% 0.2% 4.8%
Advertising Spend (1,000s) $ 186,142 $ 179,008 4.0% -4.3% -0.6%

*includes catalogs & internet

Cabela's - Compound Annual Growth Rates



Fiscal Year Revenue by Segment (as % of Total)
2011 2010 2009
Retail 55.2% 53.0% 52.8%
Direct 34.0% 37.5% 40.2%
Financial Services 10.4% 8.5% 6.5%
Other 0.4% 0.9% 0.5%

Cabela's - 2011 Revenue by Segment



Fiscal Year Net Sales by Category (as % of Total)
2011 2010 2009
Hunting Equipment 41.1% 40.2% 41.1%
Clothing & Footwear 27.4% 27.7% 27.3%
Fishing & Marine 13.0% 13.2% 13.5%
Camping 9.4% 9.8% 9.2%
Gifts & Furnishings 9.1% 9.1% 8.9%

Cabela's - 2011 Net Sales by Category


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