Brookstone

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Profile – Brookstone, Inc.
Brookstone is a product development and specialty lifestyle retail company featuring unique and innovative consumer products in categories including entertainment, wellness, technology and travel, which they distribute through retail stores and direct marketing through the Brookstone catalog and an e-commerce business at www.brookstone.com, as well as selling to wholesale and corporate customers. As of Dec 31, 2011, the Company operated 294 Brookstone stores (including 47 airport-based stores and 3 outlet stores) across 42 states and Puerto Rico.

Headquarters	Merrimack, New Hampshire
Sector	Miscellaneous Stores
Primary NAICS Code	453998 – All Other Miscellaneous Store Retailers (Except Tobacco Stores)
Primary SIC Code	5999 – Miscellaneous Retail Stores, Not Elsewhere Classified
Fiscal Year 2012 Ends on	Dec 31, 2012
2011 Net Sales	$ 496.8 Million
2011 E-Commerce Sales	$ 96.8 Million
2011 Net Income	-$ 7.3 Million
Store Count*	294
Total Store Sq Ft*	904,000
Employees*	3,556

*as of 12/31/11

Financial Summary
	2011	2010	YoY % Chg	3 YR CAGR	5 YR CAGR
Net Sales (1,000′s)	$ 496,766	$ 468,191	6.1%	0.0%	-0.6%
Same-Store Sales Chg	2.5%	6.7%
E-Commerce Sales (1,000′s)	$ 96,814	$ 88,308	9.6%	-1.1%	-1.4%
Operating Income (1,000′s)	$ 13,761	$ 4,721	191.5%	N/A	-14.8%
Net Income (1,000′s)	-$ 7,281	-$ 20,467	64.4%	N/A	N/A
Store Count	294	307	-4.2%	-2.2%	-1.1%
Store Square Footage	904,000	947,000	-4.5%	-2.6%	-1.2%
Employees	3,556	2,798	27.1%	3.8%	1.6%
Advertising Spend (1,000s)	$ 30,100	$ 30,700	-2.0%	-5.1%	-1.6%

*RetailSails Estimate