Research Note: Chico’s (CHS) – Feb 15, 2012
- We recently completed a reveiw of several Chico’s locations in multiple states on the East coast and have a very favorable review of their current assortments. We feel the product is very conclusive to the “polished casual” look that fits the average over-35 year old woman’s lifestyle. The true definition of polished casual is apparel that fits a woman for both work and play, but it’s more appropriate for today’s working woman and a clear step above a denim bottoms outfit.
- We are very comfortable with Chico’s pricing strategy with respect to the price range in each category. Most tops are priced at $59 to $89, bottoms from $69 to $89, sweaters $79 to $139 and jackets/blazers up to $199 – ranges are comparable to Coldwater Creek, Talbots and Ann Taylor. The collections have a softer feel and very sweater driven with current trends such as open-weave crochet an important example of being on trend with great value….read more
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