While not traditionally viewed as a big spending holiday, retailers will nonetheless have an opportunity to grab a piece of the nearly $3.5 billion consumers are expected to spend on decorations, party favors, and green attire this St. Patrick’s Day.
Based on the National Retail Federation’s (NRF) annual St. Patrick’s Day survey, the average consumer will spend $33.05 this year on St. Patrick’s Day merchandise, up slightly from $32.80 in 2009. Overall spending is expected to rise for the first time since 2007 by about 5% to $3.44 billion, driven by young adults looking to attend private parties or celebrate at bars and restaurants.
“With many people still worried about the economy, St. Patrick’s Day is a great opportunity for consumers to have a little fun,” said Tracy Mullin, President and CEO, NRF. “Retailers as well as restaurants should see an increase in traffic this year as people begin to shake off their winter blues and celebrate this traditionally festive holiday with friends and family.”
|
Average Spend per Consumer |
Total Spend (millions) |
| 2010 |
$ 33.05 |
$ 3,440 |
| 2009 |
$ 32.80 |
$ 3,290 |
| 2008 |
$ 35.04 |
$ 3,640 |
| 2007 |
$ 34.89 |
$ 3,760 |
| 2006 |
$ 27.94 |
$ 2,690 |
| 2005 |
$ 22.95 |
$ 1,940 |
|
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source: National Retail Federation’s St. Patrick’s Day Consumer Intentions and Actions Survey, conducted for the NRF by BIGresearch
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