Comments on: McDonald’s Reports 81st Consecutive Month of Same-Store Sales Growth http://retailsails.com/2010/02/09/mcdonalds-reports-81st-consecutive-month-of-same-store-sales-growth/ Independent. Insightful. Intelligent. Wed, 01 Feb 2012 18:50:51 +0000 hourly 1 http://wordpress.com/ By: John A. Gordon http://retailsails.com/2010/02/09/mcdonalds-reports-81st-consecutive-month-of-same-store-sales-growth/#comment-210 Wed, 10 Feb 2010 16:10:38 +0000 http://retailsails.com/?p=8657#comment-210 McDonald’s (MCD) has an incredible marketing machine and budget, capable of delivering multiple value, product and brand/theme messages, world-wide.

In 2009 and 2010 to date, many smaller restaurant operators got caught in the trap of promoting either value priced or premium product, and thereby risking either average check or traffic. Somehow, both need to be supported.

That being said, don’t look for US strength for some time.

John A. Gordon
Pacific Management Consulting Group
Chain Restaurant Earnings and Economics Experts

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